Pure Color

Make the moment with a match for every power move. This long lasting lipstick saturates lips with statement-making, wearable color designed to flatter all skintones. High-performance lipstick stays color true and wears for 10 impactful hours while resisting bleeding, feathering and creasing. Matte Finish: Plush powder complex delivers a smooth, velvety matte finish. Full coverage lipstick with plumping, nourishing and conditioning benefits. (Want more shades? Check out all our Pure Color lipstick options.)Naturally derived Moisture Lock Complex* provides extra lip-adoring care while you wear. Lips look immediately plump and smooth, with a more defined and sculpted appearance over time-even after the lipstick is removed.Expertly designed lipstick bullet is perfectly shaped to help sculpt the curves of your lips with effortless precision.The golden case with its magnetic cap is a delight to have and to hold. Thoughtfully designed to be refilled in a curated selection of our most coveted lipstick shades.#LeaveYourMark: this long lasting lipstick is for everyone, for any occasion. Explore all the must-have shades and finishes.Featured Ingredient: Moisture Lock ComplexOur rich, naturally derived* Moisture Lock Complex features a blend of potent oils plus a powerful plant extract to instantly condition and plump while maintaining moisture on lips over time. Potent Oil Blend: Red Raspberry Seed Oil, Meadowfoam Seed Oil and Apricot Seed Oil nourish and condition lips.Salicornea Herbacea Extract: Powerful plant extract maintains lips’ moisture and comfort over time.*Per ISO Standard 16128. From plant sources, non-petroleum mineral sources, and/or water.**Your purchase of the Pure Color Change the World Lipstick does not impact our charitable contribution. A MORE BEAUTIFUL FUTUREResponsible beauty. Packaging sustainability. We’re committed to a more beautiful future. Learn More.